Amanda’s experience.
Creating compelling content across multiple channels.
Audience-Driven Landing Pages
Has designed dozens of conversion-driven landing pages for PPC and organic using AI-enhanced headless CMS, Amplience.
Target top keywords, cater to promotional campaigns, and promote user-driven incentives, like downloadable guides.
Beat historical campaigns with conversion rates as low 29% and CPCs as low as $6 with control of content strategy and targeting.
Bi-Weekly Newsletters, Trigger Emails
Create timely and relevant newsletter-style content for existing partners. Re-activated 1,400+ previously inactive partners to drive sales with dedicated trigger emails.
Regularly optimize and strengthen automations with new creative and better onboarding resources.
Generate free guides, checklists, and design packs for incentive use.
Downloadable Guides
Use Canva and existing assets to create educational guides for acquisition and retention purposes.
Successful Topics:
Black Friday/Cyber Monday
Ultimate Design How-To
How to Use Promotions Effectively
These guides were designed with the intent to generate engagement, drive registrations, and increase sales.
Targeted Blog Content
Create blog content that addresses user needs (best products to sell), promotes offerings (internal integrations), and emphasizes brand partnerships and news (Gary Vee and VeeCon).
These blogs are cross-promoted in bi-weekly email content as needed and recycled as bite-sized social media content.
Use AI search engines to assess search and audience intent and SEMrush to optimize for target keywords and demographics.
Educational Handouts
Create physical marketing materials to use for promotional purposes at networking events and conferences.
Have developed materials in collaboration with companies like DECA, Las Vegas Chamber of Commerce, VeeCon + more.
Align with their internal departments to keep messaging on brand and in line with event needs.
2020 Keystone Media Award for Review Writing
Kiss ‘Love it Loud’ at Final Pittsburgh Show